These young designers imbued Iceberg's collections with their signature sense of playfulness and irreverence. Iceberg became a household name around the world in the 1980s thanks, in part, to the brand's collaborations with up-and-coming fashion designers like Franco Moschino and Jean-Charles de Castelbajac. This idea was represented in the way that the brand's designs made use of materials, textures, and colors that contrasted with one another. The creators of the company picked the name Iceberg as a representation of the brand's aesthetic as well as its philosophy. Iceberg is a metaphor for anything that is only partially visible, as if it were the tip of an iceberg, and that covers a deeper and more intricate reality. In the year 1974, Giuliana Marchini Gerani and her husband Silvano Gerani established their business in the municipality of Carpi, which is situated in the Italian region of Emilia-Romagna. Iceberg was named after an iceberg in the town of Iceberg, Italy. Although long past its heyday, Iceberg still sells online to a new generation of fans.Since the 1970s, the Italian fashion brand Iceberg has been well-known for the exceptional quality of its garments, in especially its knitwear. By the end of the 2010s, there were Iceberg boutiques worldwide, including Paris, Amsterdam, Dubai, Russia, and Kuwait, among others. The hip-hop community also took to Iceberg, giving Iceberg a kind of credibility other labels like Kangol and Under Armour already enjoyed. Iceberg hired newly minted stars to endorse the full-fledged lifestyle brand, like Paris Hilton and Pamela Anderson. The kidswear line called "Iceberg Junior" launched in 2002. Perfumes like "Fluid," "Effusion," and "Light Fluid" were released in quick succession throughout the early 2000s. In 2000, Paolo Gerani was appointed creative director of Iceberg, who brought fresh ideas to the table. Four years later, the company launched its denim collection, "Iceberg Jeans." Two years later, after an eyewear collection premiered in 1996, the company held its first fashion show exhibiting a men's spring/summer collection. In 1991, Iceberg opened an American boutique in New York City and followed it with its first venture into leatherwear the next year. By this time, the Iceberg look was epitomized by rolled-up jeans, color-blocking, oversized shirts, and ubiquitous cartoon graphics. The brand's sales peaked in the 1990s as famous names garnered attention as spokespeople, including Isabella Rossellini, Sophia Coppola, Naomi Campbell, and Farrah Fawcett. It followed with a successful first fragrance, "Iceberg Femme," that spawned a sequel, "Homme," a year later. In 1989, Iceberg opened its first boutique and showroom in Milan. The brand's Mickey Mouse and Bugs Bunny sweaters and coats fit with the times but were timeless designs. Iceberg's products in the 1980s feature more of the same sportswear due to popular demand. By 1978, both knitwear collections often featured large-format images from cartoon characters and other pop-culture icons. In 1976, Iceberg launched its women's sportswear line. This sportswear stood out from other brands due to its embrace of details and influences from the world of art-including odes to Andy Warhol pop art-and its use of quality Italian fabrics. The two imagined creating a fashionable luxury sportswear line, beginning with men's knitwear. Founded in Italy in 1974, Iceberg was the brainchild of Silvano Gerani and Giuliana Marchini.
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